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Redken Acidic Perfecting Concentrate 150ml

£20.60

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Description

Redken Acidic Perfecting Concentrate

Allow the Redken Acidic Perfecting Concentrate to encourage the look of smoother, healthier hair. The all-in-one formula drenches your hair in nutrients, helping to minimise the look of damage done by colouring and styling tools.

The leave-in conditioner is boosted by Citric Acid Care Complex, that works to promote the illusion of glossier, silky-smooth-looking tresses. The risk of dye fading is lessened, as the conditioner encourages the appearance of more luminous, radiant-looking colour.

Potent and effective, the formula helps to defend your hair from up to 230-degree heat, while reducing the appearance of frizz and flyaways. Finished with an acidic pH to lessen the consequences of further dye experimentation.

Directions for Use:

  • Use as a complete system with Acidic Bonding Concentrate Shampoo and Conditioner.
  • Apply to clean, damp hair.
  • Leave in.
  • Do not rinse.
  • Style as usual.
  • Avoid contact with eyes.

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Brand

Redken

Paula Kent co-founded Redken Laboratories in 1960. As a young actress in the late 1950s, when hair was highly bleached and teased, Paula was challenged with baby fine hair and sensitive skin. On set in Hollywood, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. She visited dermatologists and hairdressers to find a solution, but no one could explain to her the science behind the products. In a moment of inspiration, Paula realized that she could help millions of other people who needed gentle, high-performance products – and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair. Using $3,000 she earned from appearing in a beer commercial, Paula Kent and her hairdresser, Jheri Redding (forming the name "REDKEN") started Redken with three products and an intensive education program for hairdressers. The formulas were developed based on three principles: Protein technology (since hair is composed primarily of protein) An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin Products recommended exclusively by licensed cosmetologists in professional salons With this, Paula Kent revolutionized the professional haircare industry for both stylists and clients. Her pioneering spirit is cherished and she leaves behind a legacy that sustains the brand today.

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