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Redken All Soft Heavy Cream Treatment 250ml

£24.20

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Description

Redken All Soft Heavy Cream Treatment

This intense conditioning treatment from Redken really is worth its weight in gold. Targeted at extremely dry or brittle hair Redken All Soft Heavy Cream Treatment intensely nourishes and conditions leaving you with beautifully soft and touchable hair.

Containing a rich blend of moisture enriching ingredients such as argan oil, proteins, and amino acids, Redken All Soft Heavy Cream effectively moisturises and conditions whilst strengthening your hair to give you inside-out sleekness and dazzling shine.

Directions for Use:

  • Heavy Cream is for regular use or as an intensive treatment.
  • Apply to towel-dried hair after cleansing with Redken All Soft Shampoo.
  • Massage or comb product through hair.
  • Leave for 5 – 15 minutes.
  • Rinse thoroughly.
  • Condition with Redken All Soft Conditioner.

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Brand

Redken

Paula Kent co-founded Redken Laboratories in 1960. As a young actress in the late 1950s, when hair was highly bleached and teased, Paula was challenged with baby fine hair and sensitive skin. On set in Hollywood, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. She visited dermatologists and hairdressers to find a solution, but no one could explain to her the science behind the products. In a moment of inspiration, Paula realized that she could help millions of other people who needed gentle, high-performance products – and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair. Using $3,000 she earned from appearing in a beer commercial, Paula Kent and her hairdresser, Jheri Redding (forming the name "REDKEN") started Redken with three products and an intensive education program for hairdressers. The formulas were developed based on three principles: Protein technology (since hair is composed primarily of protein) An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin Products recommended exclusively by licensed cosmetologists in professional salons With this, Paula Kent revolutionized the professional haircare industry for both stylists and clients. Her pioneering spirit is cherished and she leaves behind a legacy that sustains the brand today.

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