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Redken Color Extend Blondage Anti-Brass Mask 250ml

£23.50

1 in stock

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Description

Redken Color Extend Blondage Anti-Brass Mask

Restore your blonde hair to its ultimate vibrancy and neutralise unwanted yellow tones with the Redken Color Extend Blondage Anti-Brass Mask. The ultra-concentrated formula is infused with vivid purple pigments to correct yellowness and create a visibly cooler, brighter colour. In just five minutes, the hair mask works to tone and neutralise your blonde for a salon-quality finish.

Wheat Protein, Amino Acids and Glycerine combine to deliver intensive moisture, essential for colour-treated hair, which can often become dry and porous. These nourishing ingredients form a weightless protective seal over the hair to help minimise damage caused by colouring and styling.  The smoothing mask will leave your hair feeling silky soft with a brighter, cleaner colour to keep your blonde looking its best.

Directions for Use:

  • After shampooing, towel dry hair.
  • Wearing gloves, apply mask to hair, avoiding scalp area.
  • Comb through for even distribution.
  • Leave on for 5-10 mins, depending on desired neutralisation. 5 mins for subtle neutralisation, 10 mins for maximum neutralisation.
  • Rinse thoroughly. In case of contact with eyes, rinse immediately.

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Brand

Redken

Paula Kent co-founded Redken Laboratories in 1960. As a young actress in the late 1950s, when hair was highly bleached and teased, Paula was challenged with baby fine hair and sensitive skin. On set in Hollywood, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. She visited dermatologists and hairdressers to find a solution, but no one could explain to her the science behind the products. In a moment of inspiration, Paula realized that she could help millions of other people who needed gentle, high-performance products – and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair. Using $3,000 she earned from appearing in a beer commercial, Paula Kent and her hairdresser, Jheri Redding (forming the name "REDKEN") started Redken with three products and an intensive education program for hairdressers. The formulas were developed based on three principles: Protein technology (since hair is composed primarily of protein) An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin Products recommended exclusively by licensed cosmetologists in professional salons With this, Paula Kent revolutionized the professional haircare industry for both stylists and clients. Her pioneering spirit is cherished and she leaves behind a legacy that sustains the brand today.

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