Search
Close this search box.

Redken Rough Paste 12 Working Material (75ml)

£18.35

Out of stock

Share

Description

Redken Rough Paste 12 Working Material (75ml)

Redken Rough Paste 12 Working Material will create ragged texture and moveable separation, allowing you to switch up your style as much as you like throughout the day. Designed to stay completely pliable, this medium control paste will allow you to add strong definition to your hair.

Thanks to it’s expert formulation, Rough Paste promotes definition without compromising manageability. The product provides extreme hold whilst remaining workable so you can fix your style throughout the day.

Directions for Use:

  • Dispense a small amount of product into hands
  • Rub hands until product is pliable
  • Apply evenly through dry or damp hair
  • Style as desired

SHOP ALL REDKEN

Brand

Redken

Paula Kent co-founded Redken Laboratories in 1960. As a young actress in the late 1950s, when hair was highly bleached and teased, Paula was challenged with baby fine hair and sensitive skin. On set in Hollywood, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. She visited dermatologists and hairdressers to find a solution, but no one could explain to her the science behind the products. In a moment of inspiration, Paula realized that she could help millions of other people who needed gentle, high-performance products – and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair. Using $3,000 she earned from appearing in a beer commercial, Paula Kent and her hairdresser, Jheri Redding (forming the name "REDKEN") started Redken with three products and an intensive education program for hairdressers. The formulas were developed based on three principles: Protein technology (since hair is composed primarily of protein) An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin Products recommended exclusively by licensed cosmetologists in professional salons With this, Paula Kent revolutionized the professional haircare industry for both stylists and clients. Her pioneering spirit is cherished and she leaves behind a legacy that sustains the brand today.