System Professional Volumize Shampoo
Create fuller-looking styles with the System Professional Volumize Shampoo. This shampoo is a weightless, body-building cleanser that lends shape to limp strands.
Ideal for weak or fine hair, the formula lifts away impurities from root to tip. It supports light volume from the very first application, without adding extra weight.
The volumising shampoo also helps to strengthen fragile lengths, supporting resilient, energised hair.
Directions for Use:
- Apply a coin-sized amount of shampoo into damp hair
- Massage into the scalp with fingertips
- Spread along the lengths of the hair and rinse
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In 1974, a group of hair-obsessed Wella scientists dedicated themselves to revolutionising hair care as we know it – prioritising results first. Their discovery? Your hair contains a unique profile of lipids that determine its elasticity, fibre health and responsiveness. Thus, System Professional was born – the first coded, modular system of performance care – inspired by science, and tailored to each hair type. After dedicating over 45 years to helping you achieve your hair goals, System Professional has become the secret language of the world’s top hairdressers; the inside track to hair care excellence that began in a beauty lab and turned into a global success story.